Once way to track the effective of your marketing channels or landing pages is to use unique 800 Numbers for each individual marketing / media channel. By using unique numbers, you can see which ads are prompting clickers to turn into callers. In the quest for engagement, we hope that people will make a choice and take action when they see our advertising. When it's offline, its probably easier to place a call then type in a web address. While driving or on the go it's much easier to click a number and make a call then to search around on a website to get the information we want.